Art on the Road
Unprecedented in Israel, this truck painting project attests to the way art helps us reinvent ourselves, interpret the world in new ways, and see things differently. Traditionally, truck panels have been used for advertising and marketing. The current project pushes the limits of the known and familiar to refreshing, fun realms.
Flying Cargo responded to the challenge and allowed Israeli artists to use their trucks as a ground for their paintings. With this welcome act, the company is contributing greatly to making art accessible to new audiences, making the public space in which we move and live more attractive and engaging.
Producer and curator: Ronit Reik